September 25, 2014
Cogent Technologies, a leader in live video contribution technologies, has announced that the Mexican production company Kenny Media Group (KMG) has deployed 4 of Cogent all-new CamCaster bonded-cellular mobile transmitters for Mexican National national broadcasters TV Azteca, Televisa and TV Uno’s High Definition coverage of the recent marathon race.
The 32nd Mexico City Marathon began in darkness minutes after 7 a.m. local time on Sunday August 31st at the Benito Juarez Memorial, in Mexico City’s downtown area, and finished at the Olympic Stadium in the southern part of Mexico City. Some 20,000 runners took part in the race, encouraged by an estimated 40,000 people.
Race conditions at the start were very challenging, with this area of the city suffering from a huge downpour. Peruvian runner Raul Pacheco Mendoza won the men’s event for the second time with a time of 2 hours, 18 minutes and 26 seconds, while Ethiopian runner Shewarge Amare won in women’s category with a time of 2 hours, 41 minutes and 21 seconds. Both runners were previous winners of the Mexico marathon, however, neither were able to better their previous times owing to the initial heavy rain followed by high humidity.
According to the Marathon organizers, the two runners won a 450,000 Mexican pesos prize (some 34,500 U.S. dollars).
Roberto Kenny from the production company KMG says, “When we were preparing for this production we turned to Cogent as we had witnessed a very impressive live demonstration of their CamCaster at this year’s NAB broadcast exhibition in Las Vegas. Having worked with Cogent on testing 4G network coverage over the exact marathon route with a CamCaster back in May, we believed that the CamCaster would be able to stream reliably in High Definition for much of the course.
This did indeed prove to be the case. In fact, the HD quality and availability of the stream from the CamCaster proved to be so good that we actually used it to provide all of the content from the 4x chase motorbikes (motos), in preference to a microwave link solution.”
Simon Clifford, Director of Sales & Marketing, says, “A combination of factors, such as the stunning HD performance, compact size and ease of installation of our product, coupled with excellent 4G network coverage, made the deployment of a CamCaster irresistible on this occasion.
Installation of the CamCaster’s onto the moto’s was extremely straightforward, with the additional benefit that we could operate each of the CamCasters for the duration of the event from a single docking battery. Once deployed, it became clear that the use of a bonded cellular solution on TelCel’s 4G network offered terrific advantages over a traditional microwave solution in terms of cost & simplicity, along with operation without line of sight.
Indeed, thanks to the robustness of the TelCel4G network in Mexico City, each moto was able to transmit in HD with zero loss of signal over the entire marathon route, which was a remarkable achievement. Prestigious sporting events such as the Mexico City Marathon are obvious candidates to benefit from the CamCaster and we’re delighted that a major Latin American Production Company such as KMG chose to adopt our technology.”